· Situation A division of a major, multi-national health care products company needed to quickly understand the products, marketing directions, sales strategies, reputations, strengths and weaknesses for the top companies in a key market segment in order to focus new business development efforts. · Challenges The priorities for this client were speed and depth of information beyond […]
New Market / Product Support
Pharmaceutical Market: U. S. Segment Growth Forecasting Model – Market Drivers Identification
· Situation A major multi-national pharmaceutical company needed to create a more reliable market growth-forecasting model. · Challenges Several years of unanticipated growth caused management to become less comfortable with the accuracy of its forecasts for coming years. Reduced confidence in forecasting methods coupled with a transition to global (ex-US based) marketing management structure created a serious […]