A division of a major, multi-national health care products company needed to quickly understand the products, marketing directions, sales strategies, reputations, strengths and weaknesses for the top companies in a key market segment in order to focus new business development efforts.
The priorities for this client were speed and depth of information beyond press releases and financial statements. Access to this type of information was not available through internal resources.
· Assistance Provided
A real world assessment was prepared based on a combination of: a thorough review of all available secondary information and more than 20 in depth interviews with existing industry contacts. This assessment was delivered in a succinct, point-by-point examination of 12 separate evaluation criteria for each company studied.
· Outcome/Client Assessment
“I knew with confidence when I engaged Mike Thomas to do a strategic assessment in our targeted marketplace that it would be done well. However, the fact that he delivered such a great job – right on strategy with little direction from us – on an extremely tight timeline was exceptional.”