Senior Strategic Business Consultant & Strategic Partner
Rob brings to clients almost 30 years of strategic marketing and corporate sales expertise across a variety of industries.
Rob has worked with large and small business start-ups, associations and established Fortune 50 corporations, for whom he provided significant strategic direction and executive management. His expertise in strategic planning has developed new businesses for some of his clients and curtailed unprofitable businesses that have benefited the bottom lines of many of the clients with whom he has worked. Rob is a call it as he sees it business professional and his straight forwardness has earned him a reputation of being the consummate management professional worthy of his clients’ trust. He has authored many magazine articles on management, strategic planning and healthcare.
As the former vice president of marketing services for a Johnson and Johnson company, Rob was responsible for market research, product development, advertising and promotion, as well as professional relations, and strategic planning. Specializing in wound closure technology, the company enjoyed significant growth of market share under Rob’s direction. Other companies such as Sanofi Aventis, Becton Dickinson, Life Bank and the United States Military have all benefited from Rob’s strategic and insightful approach to business and marketing.
In addition to his role as strategic planning and marketing consultant Rob is an adjunct professor at two Pennsylvania universities, where he teaches at the graduate and undergraduate level. A major asset to his clients, Rob transfers the skills necessary for teaching and applies a similar learning dynamic and principles to daily business operations in terms of directing and implementing client management and growth.
Rob earned his Master of Business Administration degree in marketing from Long Island University; he is a graduate in Strategic Planning from Harvard University Graduate Business School, Massachusetts and received his Bachelor of Science in Pharmacy from Howard University, Washington, DC.