Senior Business Management Consultant & Strategic Partner
Rocco’s career has revolved around senior executive roles in general business management, corporate brand development, strategic management consultation and the organization and process supervision of sound new business development activities. His 35+ years in marketing and advertising services with the Big 3 Auto Industry, Proctor & Gamble, Nike, Kraft, Disney, Gatorade, Coca-Cola & Phillip Morris enables him to speak broadly about strategy development and trending topics.
He has extensive B2B experience as well having served as the President & CEO of his own Brand Development firm that specialized in Corporate Identity / Marketing and Sales / Digital and Internet Solutions. He’s an entrepreneurial innovative problem solver.
Rocco currently serves as the President & CEO of Priorities Marketing a company that delivers marketing services and new business development coaching, training and actual day to day sales involvement.
As the CEO of Verge180, he tripled the size of the agency in 4 years and drove a 200% increase in top line billings 2009 – 2010. His agency received Best of Show brand campaign honors for their work within the financial services category among 25 much larger agencies in New Jersey for its work with McGraw-Hill Federal Credit Union.
As President of Eller Media (now Clear Channel Outdoor – Philadelphia), Rocco produced the largest cash flow growth in branch history from 1996-2000. Concurrently he produced the largest revenue growth in branch history of 19% yearly for 3 years straight.
Rocco is a graduate of the University of Michigan with degrees in Political Science and Economics/Finance. He has a Masters in Business Management from Central Michigan University.