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A few of examples of our work.

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  • Communications Plans
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January 15, 2021 by Mike Thomas

A Focused Clinical Research Organization, Infectious Diseases…

The Clinical Alliance for Research and Education – Infectious Disease (CARE-ID) is a boutique clinical research organization (CRO) affiliated with the IDP Infectious Diseases Physicians, Inc. medical practice located in Northern Virginia. Trestle Point began working with CARE-ID in 2015 to revamp and upgrade its prior website.  CARE-ID conducts clinical research trials in the field […]

Filed Under: Case Studies

March 13, 2016 by Mike Thomas

Taking the Brand and its Value Proposition to a New Level

New Jersey Associates in Medicine logo

A Large, Multi-Specialty Medical Group Practice… From it origins in the early 1950’s until 2017 when it merged with the Summit Medical Group, New Jersey Associates in Medicine (NJAIM) was a privately owned, multispecialty group practice. When NJAIM began working with Trestle Point in 2013, the practice was made up of 18 health care providers […]

Filed Under: Case Studies, Marketing Effectiveness, Marketing Strategy, Marketing Strategy, SWOT Analysis

December 21, 2012 by Mike Thomas

Internal Marketing…When Overlooked or Taken for Granted…It’s Likely Not Happening

flow-chart

Whether large or small, when those closest to the work and to the end using customer don’t spot light the organization’s value, your marketing efforts are underpowered. What do I mean? When those in your organization who interact with the public day in and day out don’t shine the light of the organization’s core value […]

Filed Under: Communications Plan, Core Value Proposition, Internal Marketing, Marketing Basics Tagged With: 2013, Communications Plan, Core Value Proposition, Internal, Internal Marketing, Marketing, Value Proposition

March 15, 2012 by Mike Thomas

Not-for-Profit Consortium of Healthcare Supply Chain Executives

People-around-table

 A Not-for-Profit Consortium of Healthcare Supply Chain Executives…Marketing genuine value and keeping it fresh · Situation  A group of thought leading and innovative healthcare supply chain executives launched a unique organization for the purpose of bringing about transformative change for and across the entire healthcare supply chain.  Building upon industry experience and a network of contacts […]

Filed Under: Case Studies, End-to-End Planning & Implementation Tagged With: Communications Plan, Organizational change, Supply Chain

February 15, 2012 by Mike Thomas

Medical Product Market Assessment

Magnifying-glass-over-chart

· Situation  A division of a major, multi-national health care products company needed to quickly understand the products, marketing directions, sales strategies, reputations, strengths and weaknesses for the top companies in a key market segment in order to focus new business development efforts. · Challenges The priorities for this client were speed and depth of information beyond […]

Filed Under: Case Studies, New Market / Product Support Tagged With: IDIs, In Depth Interviews, Market Assessment, Medical Products

January 23, 2012 by Mike Thomas

Major Integrated Delivery Network (IDN) Supply Chain Com Strategy

Inova Fairfax Hospital

Integrated Delivery System Supply Chain … Marketing and communicating physician involving in supply cost management  Situation  A world renowned integrated healthcare delivery system (IDN) significantly upgraded the organization and management of its supply chain organization in 2009.  As this new team set about managing the wide array of normal responsibilities within an enterprise wide supply […]

Filed Under: Case Studies, Voice of the Customer / Value Proposition / Competitive Scan Tagged With: Communications Plan, Corporate Communications, Cost visibility, Hospital Communications, Supply Chain

January 23, 2012 by Mike Thomas

Single Medical Specialty Group Practice Marketing Strategy and Tactics

Single-Medical-Specialty-Group-Practice-Stethoscope

A Large, Single Medical Specialty Group Practice…How to Market Outstanding Capabilities and Value  · Situation  A large, east coast and highly regarded specialty group medical practice reached a new level of organizational maturity and realized many of the “target” audiences for its array of services were not aware of the depth and breadth of its clinical, […]

Filed Under: Case Studies, Market Performance Improvement & Support Tagged With: D3L, Marketing Assessment, Marketing Collateral, Marketing Strategy, Medical Group Practice, Strategic Marketing Plan, Value Proposition Assessment

January 2, 2012 by Mike Thomas

Direct and Distributor Sales Assessment and Strategy

· Situation  A division of a major, multi-national health care products company needed to synthesize and analyze several years of sales data to pin point key trends in direct and distributor selling performance for the purpose of charting new selling strategies. · Challenges Sales department had no company resource with experience in conducting a multivariate, correlation analysis […]

Filed Under: Case Studies, Market Performance Improvement & Support Tagged With: Case studies, Sales, Sales Trend Analysis, Sensitivity Analysis

January 2, 2012 by Mike Thomas

Pharmaceutical Market: U. S. Segment Growth Forecasting Model – Market Drivers Identification

TPM presentation

· Situation  A major multi-national pharmaceutical company needed to create a more reliable market growth-forecasting model. · Challenges Several years of unanticipated growth caused management to become less comfortable with the accuracy of its forecasts for coming years. Reduced confidence in forecasting methods coupled with a transition to global (ex-US based) marketing management structure created a serious […]

Filed Under: Case Studies, New Market / Product Support Tagged With: Forecast Modeling, Market Drivers, Market Research, Product Support

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