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Mike Thomas

January 15, 2021 by Mike Thomas

A Focused Clinical Research Organization, Infectious Diseases…

The Clinical Alliance for Research and Education – Infectious Disease (CARE-ID) is a boutique clinical research organization (CRO) affiliated with the IDP Infectious Diseases Physicians, Inc. medical practice located in Northern Virginia. Trestle Point began working with CARE-ID in 2015 to revamp and upgrade its prior website.  CARE-ID conducts clinical research trials in the field […]

Filed Under: Case Studies

March 13, 2016 by Mike Thomas

Taking the Brand and its Value Proposition to a New Level

New Jersey Associates in Medicine logo

A Large, Multi-Specialty Medical Group Practice… From it origins in the early 1950’s until 2017 when it merged with the Summit Medical Group, New Jersey Associates in Medicine (NJAIM) was a privately owned, multispecialty group practice. When NJAIM began working with Trestle Point in 2013, the practice was made up of 18 health care providers […]

Filed Under: Case Studies, Marketing Effectiveness, Marketing Strategy, Marketing Strategy, SWOT Analysis

December 21, 2012 by Mike Thomas

Internal Marketing…When Overlooked or Taken for Granted…It’s Likely Not Happening

flow-chart

Whether large or small, when those closest to the work and to the end using customer don’t spot light the organization’s value, your marketing efforts are underpowered. What do I mean? When those in your organization who interact with the public day in and day out don’t shine the light of the organization’s core value […]

Filed Under: Communications Plan, Core Value Proposition, Internal Marketing, Marketing Basics Tagged With: 2013, Communications Plan, Core Value Proposition, Internal, Internal Marketing, Marketing, Value Proposition

November 30, 2012 by Mike Thomas

Hope In Difficult Circumstances

New Kent sky

“By perseverance, the snail reached the ark.” In 2012, Hurricane Sandy wreaked havoc on the eastern United States as the deadliest and most destructive, as well as the strongest hurricane of the 2012 Atlantic hurricane season. Together with Storm Athena, a sometimes bitterly fought election (seemingly mild by today’s Trumpian standards), a clearly divided United States of American, […]

Filed Under: Marketing Communications, Organizational Change Tagged With: hope, hurricane sandy, Perseverance

October 31, 2012 by Mike Thomas

CEOs: To Blog or Not to Blog

It comes as no surprise to anyone whose not been living in a cave for the past ten years that social media and blogging is on the rise. 

Filed Under: Blogging, Marketing Basics, Marketing Communications, Marketing Effectiveness, Social Media, Uncategorized Tagged With: blogging, blogs, C-Suite, CEO, company blog, customers, dialog, influencers, prospects, Social Media

October 4, 2012 by Mike Thomas

Believe it or not, it’s not about the money

Believe-it-or-not-its-not-about-the-money

Renumeration, compensation, denaro, “getting paid” is very well and good.  Every capitalist gets that.  In fact, try doing without it.  It’s not attractive or desirous.  When it comes to consulting, many believe it’s about what it costs.  But, really, it’s about something so much more important. At the end of the day, it must be […]

Filed Under: Uncategorized Tagged With: clients, core value, Getting It Right, Steven Covey, value

July 20, 2012 by Mike Thomas

Core Value Video

One of Trestle Point’s more notable video production projects was for a not-for-profit trade organization looking to capture its core value and showcase it in a consistent way. The need and opportunity here was to communicate the organization’s complex story consistently because of the vast experience and diversity each member brings to shape the mission […]

Filed Under: Conferences, Webinars, Training, Core Value Presentation, Uncategorized Tagged With: Core value presentation, Supply Chain, trade organization, video, video production

May 16, 2012 by Mike Thomas

Counterfeit Drugs…Does wishing it won’t happen really work?

It seems every 4 to 5 months there’s news about a counterfeit drug incident in the US. Bloggers Note:  Without a doubt this subject requires the attention and dedication of those in direct stewardship of the pharmaceutical and medical products we depend on in the United States and the rest of the globe.  I have been […]

Filed Under: Uncategorized

April 6, 2012 by Mike Thomas

6 Ways Your Company Can Use Pinterest

What’s that you might be asking? Pin what?  A name we just made up?  Pinterest is the new buzz word in social media. The new darling on the block. And it’s easy to see why once you check it out.  It’s addictive! It’s pretty! And hey, it’s actually a great platform to engage with your […]

Filed Under: Just for Fun, Marketing Basics, Marketing Communications, Social Media Tagged With: Branding, Infographics, Marketing, Pinterest, Social Media, Website

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