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Value Proposition

December 21, 2012 by Mike Thomas

Internal Marketing…When Overlooked or Taken for Granted…It’s Likely Not Happening

flow-chart

Whether large or small, when those closest to the work and to the end using customer don’t spot light the organization’s value, your marketing efforts are underpowered. What do I mean? When those in your organization who interact with the public day in and day out don’t shine the light of the organization’s core value […]

Filed Under: Communications Plan, Core Value Proposition, Internal Marketing, Marketing Basics Tagged With: 2013, Communications Plan, Core Value Proposition, Internal, Internal Marketing, Marketing, Value Proposition

January 1, 2012 by Mike Thomas

Surgical Hernia Repair Product–Start-Up

Magnifying-glass-over-chart

· Situation A start up surgical products group within a well established polymer materials developer sought to effectively position a novel material designed for surgical hernia repair. The product has unique physical properties that offer superior results during and post surgery. · Challenges As a start-up, the company had new (non-surgical experienced) marketing personal, a compressed timeline […]

Filed Under: Case Studies, Voice of the Customer / Value Proposition / Competitive Scan Tagged With: Case studies, Competitive Scan, Market Assessment, Product Start Up, Qualitative Interviews, Value Proposition, Voice of the Customer

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