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Communications Plan

December 21, 2012 by Mike Thomas

Internal Marketing…When Overlooked or Taken for Granted…It’s Likely Not Happening

flow-chart

Whether large or small, when those closest to the work and to the end using customer don’t spot light the organization’s value, your marketing efforts are underpowered. What do I mean? When those in your organization who interact with the public day in and day out don’t shine the light of the organization’s core value […]

Filed Under: Communications Plan, Core Value Proposition, Internal Marketing, Marketing Basics Tagged With: 2013, Communications Plan, Core Value Proposition, Internal, Internal Marketing, Marketing, Value Proposition

March 15, 2012 by Mike Thomas

Not-for-Profit Consortium of Healthcare Supply Chain Executives

People-around-table

 A Not-for-Profit Consortium of Healthcare Supply Chain Executives…Marketing genuine value and keeping it fresh · Situation  A group of thought leading and innovative healthcare supply chain executives launched a unique organization for the purpose of bringing about transformative change for and across the entire healthcare supply chain.  Building upon industry experience and a network of contacts […]

Filed Under: Case Studies, End-to-End Planning & Implementation Tagged With: Communications Plan, Organizational change, Supply Chain

January 23, 2012 by Mike Thomas

Major Integrated Delivery Network (IDN) Supply Chain Com Strategy

Inova Fairfax Hospital

Integrated Delivery System Supply Chain … Marketing and communicating physician involving in supply cost management  Situation  A world renowned integrated healthcare delivery system (IDN) significantly upgraded the organization and management of its supply chain organization in 2009.  As this new team set about managing the wide array of normal responsibilities within an enterprise wide supply […]

Filed Under: Case Studies, Voice of the Customer / Value Proposition / Competitive Scan Tagged With: Communications Plan, Corporate Communications, Cost visibility, Hospital Communications, Supply Chain

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