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Case studies

January 2, 2012 by Mike Thomas

Direct and Distributor Sales Assessment and Strategy

· Situation  A division of a major, multi-national health care products company needed to synthesize and analyze several years of sales data to pin point key trends in direct and distributor selling performance for the purpose of charting new selling strategies. · Challenges Sales department had no company resource with experience in conducting a multivariate, correlation analysis […]

Filed Under: Case Studies, Market Performance Improvement & Support Tagged With: Case studies, Sales, Sales Trend Analysis, Sensitivity Analysis

January 1, 2012 by Mike Thomas

Surgical Hernia Repair Product–Start-Up

Magnifying-glass-over-chart

· Situation A start up surgical products group within a well established polymer materials developer sought to effectively position a novel material designed for surgical hernia repair. The product has unique physical properties that offer superior results during and post surgery. · Challenges As a start-up, the company had new (non-surgical experienced) marketing personal, a compressed timeline […]

Filed Under: Case Studies, Voice of the Customer / Value Proposition / Competitive Scan Tagged With: Case studies, Competitive Scan, Market Assessment, Product Start Up, Qualitative Interviews, Value Proposition, Voice of the Customer

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