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Sales

March 16, 2012 by Mike Thomas

How to Improve Your Marketing Effectiveness

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  Raising the Bar For Greater Sales & Marketing Effectiveness So many companies focus on outcomes—it’s all about the end numbers.  Sure, sales numbers are important, no one can deny that.  But the process to get to them should be your real focus.  Why?  Focusing on the process ultimately is knowing you’re on the right […]

Filed Under: Marketing Effectiveness Tagged With: Blueprint, End-to-end implementation, Marketing Effectiveness, Process, Road Map, Sales

January 2, 2012 by Mike Thomas

Direct and Distributor Sales Assessment and Strategy

· Situation  A division of a major, multi-national health care products company needed to synthesize and analyze several years of sales data to pin point key trends in direct and distributor selling performance for the purpose of charting new selling strategies. · Challenges Sales department had no company resource with experience in conducting a multivariate, correlation analysis […]

Filed Under: Case Studies, Market Performance Improvement & Support Tagged With: Case studies, Sales, Sales Trend Analysis, Sensitivity Analysis

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