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Marketing Effectiveness

March 13, 2016 by Mike Thomas

Taking the Brand and its Value Proposition to a New Level

New Jersey Associates in Medicine logo

A Large, Multi-Specialty Medical Group Practice… From it origins in the early 1950’s until 2017 when it merged with the Summit Medical Group, New Jersey Associates in Medicine (NJAIM) was a privately owned, multispecialty group practice. When NJAIM began working with Trestle Point in 2013, the practice was made up of 18 health care providers […]

Filed Under: Case Studies, Marketing Effectiveness, Marketing Strategy, Marketing Strategy, SWOT Analysis

October 31, 2012 by Mike Thomas

CEOs: To Blog or Not to Blog

It comes as no surprise to anyone whose not been living in a cave for the past ten years that social media and blogging is on the rise. 

Filed Under: Blogging, Marketing Basics, Marketing Communications, Marketing Effectiveness, Social Media, Uncategorized Tagged With: blogging, blogs, C-Suite, CEO, company blog, customers, dialog, influencers, prospects, Social Media

March 16, 2012 by Mike Thomas

How to Improve Your Marketing Effectiveness

Progress-Chart

  Raising the Bar For Greater Sales & Marketing Effectiveness So many companies focus on outcomes—it’s all about the end numbers.  Sure, sales numbers are important, no one can deny that.  But the process to get to them should be your real focus.  Why?  Focusing on the process ultimately is knowing you’re on the right […]

Filed Under: Marketing Effectiveness Tagged With: Blueprint, End-to-end implementation, Marketing Effectiveness, Process, Road Map, Sales

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